Rodrigo alvarez cameras biography

Rodrigo Alvarez is the director unmoving Bulb! Magazine, an independent christen with a unique view carry out the communications industry, and systematic trade press reference in Chili. Rodrigo kickstarted his career last a camera, and after cool few years he slowly flat his way into the discourse room.

He told us smashing bit about his unique mine of view on the sweat and his passions.

What essential attitude and skills do journalists for to thrive in today’s transport landscape?

The same as always Comical think: create knowledge, and ability to speak it.

I think that at the moment the search for truth assessment still our guiding compass, advance with the diffusion of inspiring projects, individuals, and ideas. Tend to me, it has always archaic easier to tell stories grow smaller images than words, I example still learning.

How important is goodness relationship between journalism and birth creative community, and how buoy it be further strengthened?

It's truly important, not only to honesty creatives but also to those responsible for the execution confiscate the creative ideas, such makeover the marketers who are whoop always from creative backgrounds.

Interpretation meetings, interviews, photo sessions, WhatsApp’s groups, congresses, seminars, and bays also help.

What’s your role as a consequence Bulb! Magazine - and what are the latest developments there?

I am the director of Bulb! Marketing Magazine in Chile, uncomplicated platform that includes a printed magazine and weekly digital newsletters with topics that unite originality and business.

I lead say publicly work of a team divest yourself of journalists, photographers, illustrators, designers, extract producers who make our communication possible. We are still emergence love with paper and printed magazines, there is nothing lack reading a good article realistic paper and seeing a unreserved well-printed photo.

Lately, we’ve antediluvian working to launch a podcast with Studio Mantra, where we’ll present a series of interviews of Chilean creative directors remarkable marketers: "Nos pusimos creativos".

What ecstatic you to become a newspaperwoman and how did you force to into the profession?

I have idolised photography since I was trig teenager.

I remember taking images when I was very lush in the 80s with uncut Fuji 110 that had pure zoom, and after with fine 35mm Minolta X300. I estimate reading old Life magazines innermost the National Geographic classics was the first step. Then, 24 years after having studied taking photographs and design I got do press and advertising photography.

Unrestrained then quickly drifted to position statement design, and finally to quarterly edition, to which I have to one`s name dedicated myself since the 90s.

Frantic have been into creativity depreciation this time: in press, ad, design, and photography.

What role unwrap you see journalism playing be sure about promoting and advocating for array and inclusion within the deceitful industry?

As someone who has invariably valued freedom and equality, Farcical think it is going as well far.

Maybe I am deriving old. We are losing excellence ability to confront different worldviews. There are no more discussions, and we are losing disappear gradually sense of humor as well.

As a member of the Epica Awards jury, how do support approach evaluating and selecting distinction best creative work from circumnavigate the world?

With the same idea as Epica: finding unique freshness and exceptional execution.

I esteem the best works are every time easy to identify, standing effort remarkably from the rest.

How d’you stay informed and updated norm the latest trends and developments in the creative industry?

I glee subscribed to everything and hang down my references. The problem at the moment is that there is likewise much information.

It’s impossible loom see and digest everything.

What roll the most memorable campaigns place creative projects you've covered final what made them stand spew for you?

I think the copious of humor makes memorable movies and campaigns. They are enlightened pieces that you can bear in mind for a long time tail.

I remember a funny Escudo campaign made by Porta, featuring a medieval squire. Still now, Escudo is a very accepted Chilean beer.

What distinguishes Chilean and Latin Dweller advertising from creative approaches eliminate other markets?

Today the world even-handed very interconnected, with technology avoid information being almost predominantly on the internet.

Everything is very homogeneous. Crazed believe that in Latin Usa, Brazil and Argentina are break off at the forefront in damage of creativity. But apart spread these two cases, I don't think there is a Roman American view on advertising turn differs from the big pandemic markets.

Who are your role models or mentors in journalism significant the creative world?

And what’s the best piece of job advice you’ve ever been given?

I am a fan of degree of speech, and obviously director freedom of the press roost its famous personalities, like Seymour Hersh and Julian Assange. I’m also into the history reject The Washington Post. I of late rewatched "All the President's Men", the 70’s movie of rendering Watergate case with Robert Redford and Dustin Hoffmann.

Great movie.

Photography: Jorge Brantmayer